Grab your audience's attention with a customized message:
With social media becoming so popular, many are questioning the need of printing marketing materials. It is important to keep a balance in your marketing mix. For example, many of our customers are available through email and the internet. However, we have many customers that want to be able to visually understand what we do with samples. Neither is better or worse, it's just about finding the right mix for your target audience. One customized branding technique to consider is digital printing.
Digital printing has come a long way in the past 20 years. It was once considered a cheap, low-quality solution for short runs and quick turnarounds. Due to technological advancements, however, digital printing has improved to the point where the print quality is high, but still affordable. It also is more eco-friendly than traditional printing because it uses fewer chemicals and creates less waste.
Digital printing also allows you to:
• Create affordable pieces individually customized with words or images (e.g., personalized direct mail or presentations)
• Accurately print PMS colors to ensure consistency of your organization’s brand image
• Print smaller runs of branding materials
• Customize pieces for different markets
• Enjoy quick turnaround times
• Develop products in short runs for tradeshows or special events
Of course, digital printing may not always be the right answer. Digital printing is not economical for quantities over 5,000 and there are paper size limitations with a digital press. In the end, your printer or marketing partner can help you best decide on what process is best for the project. But, be sure to look at all your options. Printed materials definitely continue to have their place in the marketing mix and with digital printing, those printed pieces can be more targeted, customized, environmentally friendly, affordable and effective.
